Built on
Presence
More Then Just Clothes

Every person has a story, and every step counts, no matter how big or small.
Whether you're facing a challenge, pursing a dream, or simply existing in the moment, we see you, and it matters.
Our company is simple; it remind you that you matter, just as you are and where you are. In a world that often pushed perfection and constant progress, we stand for acknowledgement, presence, and quiet strength. We're here to create a space where you're celebrated for showing up - no matter where you are in your journey.

I'm Here, It Counts™.
Inspired by acknowledging presence and quiet strength & resilience found in everyday moments, our brand logo takes its roots from the lore of Chinese stamps - a symbol of marking your presence and leaving an impression.
Just like a stamp leaves a mark, we believe your presence in the world leaves an impact. Our designs are here to serve as a daily reminder that you matter.
Good or bad times. Whether you are creating a presentation at your dream job, struggling studying in the library, working out when you really don't want to, going through grief, showing up to work, having an off day, just was given a huge opportunity you don't know how you will pull off, getting out of bed...
No matter what moment you are in and currently going through, remind yourself "I'm Here, It Counts"
Because it matters and it counts.





I'm Here, It Counts™
Transparency
We are dedicated to being transparent and open. From understanding our brand to knowing the process of each piece of clothing, we'll show you.
Sustainable
Sustainable materials, ethical and moral labor practices, packaging without plastic, crafting with care from sourcing to final delivery. Our lives and actions impact our planet, we take care into knowing the impact.
Wearing
By wearing I'm Here, It Counts, you are not just wearing a piece of clothing - you are sharing a message. Reminding yourself and others the idea that simply being here, right where you are, matters.